Communicating Green Claims with Confidence: From Code to Compliance
Wed 26 Nov
|Edinburgh
Unsure how to talk about sustainability? In this workshop learn how to share your green story with confidence and compliance.
Time & Location
26 Nov 2025, 12:30 – 13:30
Edinburgh, 3 Ponton St, Edinburgh EH3 9QQ, UK
About the event
Sustainability has been at the heart of brand and business communications for some year now... but with increased scrutiny and evolving regulations, getting it right can feel daunting. How do you tell an authentic story about your environmental impact without risking a greenwashing claim?
In this practical lunchtime session with strategic sustainability comms expert Kirstie Macdonald of KCMD, you'll explore how to communicate your organisation’s sustainability credentials with confidence, creativity and compliance. You’ll gain a clear understanding of the Green Claims Code and wider disclosure regulations, see what good looks like through a real-world case study, and learn how to work effectively within regulator criteria.
Whether you’re a female marketing professional, comms specialist or business leader, this session will help you navigate the complexities of sustainability storytelling and give you the tools to speak about your green commitments with clarity and credibility.
About Kirstie Macdonald, Director, KCMD
Kirstie is a…