Meet The Team

Business Director @ Republic of Media

Claire Mathieson

Claire is an award-winning Comms Planning Business Director. She has worked in media planning and buying for over 10 years and a specialist in growing brands, with a passion for the FMCG and drinks industry, having worked across some of Scotland's greatest brands and exports.​​​​

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Superpower: Bringing people together to turn ideas into impact.

Consultant @ Monument

Sallie Bale

Sallie loves helping heritage and cultural organisations connect with audiences through clear, authentic and strategic marketing that drives growth and builds belonging.

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Superpower: Whether it's connecting the dots to create new ideas, or connecting people, I'm a super-connector.​​

Brand & Marketing Director @ St James Quarter

Susan Hewlett

Susan is a creative marketing leader who turns brands into bold experiences; mixing strategy, creativity, and a dash of retail magic across fashion, lifestyle, and hospitality.

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Superpower: Making brands irresistible and campaigns impossible to ignore.​​​

Programmatic Account Director @ Numodo

Amanda Jayne Robertson

AJ is Programmatic Account Director at Numodo, an independent programmatic trading desk operating between Edinburgh and Manchester. She co-leads the running of the day-to-day business, bringing over nine years of experience in media and programmatic advertising.

Awarded The Future 100 Club in 2024 and WACL Talent Award in 2023, AJ is deeply committed to community-building, education, and championing the next wave of programmatic talent in Scotland.

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Superpower: An organisational wizard keeping everyone on track and ensuring everything is well documented.

Director @ Lekker Communications

Adele Thomson

Leading Lekker Communications, a culture-driven communications consultancy blending creativity, strategy and storytelling to deliver standout, fun campaigns with energy, relevance and talkability.

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Superpower: Future forecasting and seeing what's coming next - spotting the shifts and conversations before they hit mass - the PR spidey senses are tingling!​

Senior Account Manager @ Lane

Orla Fitzsimons

Commercially driven and brand-obsessed, Orla loves finding smart, creative ways to make things run smoother and shine brighter. She brings equal parts strategy and sparkle to everything she does. Orla's the first to throw out a random “question of the day” and firmly believes a good laugh and process can fix almost anything.

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Superpower: Effortlessly boosting team vibes with chaos, charm, and secret snack drawer.

Digital Marketing Lecturer @ Robert Gordon University

Alicia Carroll

After helping brands reach their digital peak in industry, Alicia now brings her expertise and creative energy to RGU, where she teaches the next generation of marketers how to thrive in the digital landscape. Her teaching spans social strategy, SEO, and the power of AI in marketing.

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Superpower: Amplifies creativity and confidence in others, fostering the next generation of inspired marketing leaders.

Founder of Ling & Co. 

Kelly Ling

Kelly is an award-winning growth strategist and founder of Ling & Co. With 20 years’ experience in brand, marketing, and building high-performing teams, she helps ambitious founders find clarity and build thriving businesses through creativity, strategic thinking, and bold action.

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Superpower: Bringing clarity to chaos with boldness and creativity.

Director @ Megan Cunningham PR

Megan Cunningham

Megan is a Senior Account Director at Stripe Communications, helping global consumer brands - from UNIQLO and Virgin Hotels to Suntory Global Spirits - bring bold campaigns to life. 

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Superpower: Bringing people together to collaborate seamlessly, turning shared ideas into standout, impactful work.